Citroën India has unveiled its refreshed strategic vision, ‘Citroën 2.0 – Shift Into the New’, marking a new phase in its journey in the country. Focused on delivering long-term value and aspirational mobility, the plan centers on an expanded product portfolio, wider market reach, and a customer-first approach to enhance ownership experiences nationwide.
At the heart of this strategy are updated versions of the C3, Aircross, and Basalt Coupe SUV, featuring upgraded interiors, improved connectivity, and enhanced in-cabin comfort — all shaped by extensive customer feedback and local engineering expertise. Built on Citroën’s global C-Cubed platform with up to 98% localisation, the new line-up reinforces the brand’s commitment to innovation designed for Indian roads.
To drive its renewed vision, Citroën is set to undertake an ambitious network expansion, targeting 150 customer touchpoints by the end of 2025 — double its current footprint. With a strong focus on Tier II, III, and IV cities, the brand aims to ensure that every customer is within 100 km of a sales or service outlet. This expansion will be supported by a digitally enabled service model, real-time tracking, and reliable after-sales support to deliver a seamless ownership experience.
“India represents one of the most exciting and demanding opportunities for Stellantis globally,” said Shailesh Hazela, CEO & MD of Stellantis India. “Citron 2.0 – Shift Into the New is a decisive step in deepening our alignment with Indian customers. Through locally engineered products, enhanced service, and a robust dealer network, we aim for sustainable, long-term growth built on trust and value.”
So far, Citroën has invested over INR 5,300 crore in India, covering manufacturing, R&D, product platforms, and localisation. This investment roadmap will now expand to include future-ready electric and ICE vehicles, reinforcing India’s role as a strategic hub within the Stellantis global network.
Bringing star appeal to its new chapter, Citroën has unveiled a brand film featuring cricket legend Mahendra Singh Dhoni, who joins as the company’s brand ambassador. The teaser highlights the brand’s renewed focus on upgraded mobility solutions, a stronger service network, and an ownership experience centred on customer delight.
(This content is sourced from a syndicated feed. The Japan India Manufacturing Journal website assumes no responsibility or liability for its accuracy, completeness, or content.)
COMMENTS