JSW MG Motor India has launched ‘EV Sahi Hai’, a nationwide campaign designed to boost electric vehicle (EV) adoption by addressing common misconceptions and strengthening consumer trust. The initiative highlights the economic, environmental, and experiential advantages of EV ownership in India, aligning with the country’s growing awareness and expanding infrastructure.
The campaign unfolds in two powerful phases, blending authentic voices with celebrity influence to reshape public perception. The first phase — Customer-led (Real People, Real Experiences) — presents 10 testimonial films featuring real EV owners from across India. Through their genuine stories, these films showcase personal experiences and reaffirm that switching to an EV is both a smart and rewarding choice.
Inspired by the success of the ‘Mutual Fund Sahi Hai’ campaign, this initiative aims to bring a similar impact to the mobility sector by raising awareness and breaking long-held myths about electric vehicles — especially concerns over range anxiety and charging availability.
Complementing the campaign, JSW MG Motor India will introduce a dedicated EV resource platform on August 9, providing consumers with easy access to reliable information and practical tools to make their EV buying journey simpler and more informed.
Udit Malhotra, Head of Marketing, JSW MG Motor India, said, “JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique ‘EV Sahi Hai’ campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption.”
Amit Nandwani, National Creative Director, Cheil X, added, “While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to EVs.”
According to the company, JSW MG Motor India currently holds a 35% market share in the EV segment, backed by a robust portfolio of electric vehicles. MG EVs have collectively clocked nearly 1,464 million kilometers, helping avoid an estimated 233,704 tons of CO emissions.
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